COVID-19 Tourism Workforce Recovery Toolkit

As Canada’s national HR organization working for the tourism sector, our goal is to provide the knowledge and tools to help tourism operators and their teams rebound from the crisis and build a resilient workforce.

The Covid-19 Tourism Workforce Recovery Toolkit is a practical, no-cost, web-based program that includes tools, downloadable content and presentations, all designed to give tourism operators the knowledge resources they need to rebound and succeed. The curated content presented in the COVID-19 Tourism Workforce Recovery Toolkit leverages myriad public-domain academic and business sources. The Toolkit is dynamic and will be updated and amended on a regular basis to reflect new information and market changes. Sign up below to receive notification when updates are added.

Tourism HR


Recovery to Resiliency: How tourism operators can learn, grow and thrive post-pandemic

Hosted by Tourism HR Canada President and CEO Philip Mondor, this one-hour webinar will provide guidance, support, and practical tools to tourism operators.

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Recently Added

Reopening guidance for restaurants: combatting COVID-19 risks relating to sanitation and food safety

As restrictions around COVID-19 are relaxed and hospitality businesses start to reopen, the need for establishments…

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Adapting to market realities: products, pricing, placement, positioning – Accommodation

In the context of physical distancing requirements and safety guidelines, adapting to new market realities will hol…

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Cleaning and disinfection guidance for hospitality to safeguard staff and guests against COVID-19

As part of the re-opening process, most tourism operations will need to follow detailed and stringent protocols for…

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In an unprecedented crisis, where response norms are not yet established, there are few areas more fundamental than communication and collaboration.

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Using digital and social media effectively


Preparing key messages


Map your stakeholder universe


Tourism is a ‘people first’ industry. It is about making connections between people, place, and culture, and providing gainful employment to millions of people within that context.

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Budget & Finance

The most obvious impact on the Tourism industry is the effect on the bottom line, and the risk that severe limitations on travel as well as the climate of anxiety around travel could persist well into the recovery phase.

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While marketing efforts might seem incompatible with a crisis situation, you will need to consider how your marketing and brand expression will shift focus, not only to survive the crisis, but to project a resilient and positive brand image in the recovery phase and post-COVID marketplace.

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A resilient business is a strategic business and having the right strategic models in place to suit your business will be key not only to surviving this crisis but preparing for the next one and even thriving in times of relative stability.

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